After ten short months in The Mitten, we’ve packed our bags and headed South to Texas.
Cuppy was able to land a new CW job. And with that came all the perks of new employment: A brand new pony. New cube. New friends. And most importantly, a new start.
One of the things that attracted Cuppy to advertising is that it’s his medicine. You see, he’s sick. When he was a small child he was diagnosed with wanderlust.
He’s always been able to manage the disease, but it wasn’t until he started writing that most of the symptoms started to fade. (1)
There’s a nervousness that creatives have to manage daily. It’s boredom. It’s yearning. It’s insecurity and doubt hidden beneath a thin layer of attitude and arrogance. Creatives come to work and exchange their ideas for praise. For recognition. They work for awards. They work for the art. They aspire to do great work because they believe in their ideas. Yes, we want sick amounts of money. But money will never drive a successful creative career.
Remember the story I told you before(2), about how creatives are like a bunch of insecure teenage girls? When Cuppy told his new creative recruiter about his last job, she really listened to him. She looked past all the whining. The constant months of complaining. She heard and understood that at his old agency, he wasn’t valued.
Jokingly, Cuppy emailed her and said “They never tell me I’m pretty. His new recruiter wrote back and said,
“Oh Cuppy, you are beautiful.”
He accepted the job that day. Now he’s saving up for a big ass truck.(3)
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(1) Symptoms include: infatuation with novelty, a strong desire to travel, an inability (some would call a gift) to commit and a penchant for things in life that are designed to be temporary.
(3) Down in Texas, big ass truck is local parlance for most any truck not on blocks.

People For The Ethical Treatment of Cups